Here is the updated Privacy & Cookie Policy for Shush London. It has been expanded and updated to align with modern UK GDPR / Data Protection standards and integrates all required processing activities from your updated Terms & Conditions (such as ID collection/KYC verification, payout processing, seller/consignor administration, and anti-fraud/authenticity checks).

Privacy & Cookie Policy

Trading Name: Shush London (1 Wellington Place Limited)

Last Updated: July 2026

At Shush London, we believe that the privacy of our online visitors, buyers, and sellers is extremely important. We are committed to safeguarding and protecting your rights and personal data. This Privacy & Cookie Policy explains how we collect, use, store, share, and protect your personal information when you use our website, purchase products, or consign items with us.

By visiting www.shushlondon.uk, purchasing from us, or consigning items with us, you acknowledge and accept the practices described in this policy.

1. Information We Collect

We collect personal information depending on how you interact with Shush London:

A. Buyers & Website Visitors

• Identity & Contact Data: Name, billing address, delivery address, email address, and telephone number.

• Transaction Data: Details of products purchased, order history, payment methods used, and transaction amounts.

• Technical & Analytics Data: IP address, browser type, device information, operating system, and pages visited on our website (collected via cookies and analytics tools).

B. Sellers & Consignors (Consignment Clients)

To process consignment sales, pay proceeds, and comply with anti-money laundering and legal regulations, we collect:

• Identity & Contact Data: Full name, home address, email address, and phone number.

• Identity Verification (KYC) Data: Copies/images of official government-issued ID (such as a Passport or Driving Licence) and proof of address (such as a Utility Bill).

• Financial & Payout Data: Bank details, PayPal account information, or cheque details required to issue sales payouts.

• Consignment History: Details of items consigned, agreed commission rates, authentication records, and payout logs.

2. How We Collect Your Personal Information

We collect personal data directly from you when you:

1. Create an account or place an order on our website.

2. Complete a consignment agreement or submit items to sell with us.

3. Submit verification documents in-store or via email for identity/cash payment verification (KYC).

4. Contact customer service via telephone, email, or in-store.

5. Subscribe to our newsletter or promotional communications.

6. Browse our website (through automated tracking technology and cookies).

3. How We Use Your Information & Legal Basis

We use your personal data for the following purposes and legal bases:

4. Sharing Your Personal Data

We will never sell or lease your personal data to third parties for marketing purposes. We only share information with trusted third-party service providers necessary to operate our business and fulfill our service to you:

• Payment Processors: Secure third-party payment gateways (e.g., Shopify Payments, PayPal, Laybuy). Card details are processed securely and are never stored directly on our servers.

• Couriers & Delivery Partners: Courier services required to fulfill website order deliveries or return shipments.

• Authentication Specialists: Independent authentication services/specialists (limited strictly to item details; personal identity is kept confidential).

• Verification & Fraud Prevention Agencies: Credit reference or verification partners where required by law or to prevent fraudulent transactions.

• Legal & Regulatory Bodies: Law enforcement or regulatory authorities if legally required to disclose information.

5. Data Security & Storage

We implement robust administrative, physical, and digital safeguards to maintain the safety, integrity, and privacy of your personal data:

• SSL Encryption: Our website uses Secure Socket Layer (SSL) technology to encrypt data sent between your browser and our store.

• ID & Verification Protection: Digital copies of identity documents provided for verification are stored securely in restricted-access systems and are retained only for as long as required by law and accounting regulations.

• Data Retention: We retain seller, transactional, and order records for as long as necessary to fulfill contractual obligations, resolve disputes, and satisfy legal/tax accounting requirements (typically up to 6 years following the end of the tax year).

6. Under 16s Policy

Our website and consignment services are intended for adults. If you are under 16 years of age, you must ask a parent or legal guardian for permission before registering, buying, or submitting items to Shush London.

7. Cookies Policy

What Are Cookies?

Cookies are small text files placed on your computer or mobile device when you browse our website. They help us remember your preferences, keep track of items in your shopping cart, and improve your overall site experience.

Types of Cookies We Use:

1. Essential / Strict Cookies: Required for basic website operation, secure checkout, and managing shopping carts.

2. Performance & Analytics Cookies: Help us collect statistics on site traffic and visitor behavior to improve site design and usability (e.g., Google Analytics).

3. Functional Cookies: Remember your settings, preferences, and account log-in details.

4. Marketing Cookies: Track browsing habits to show relevant offers or advertisements.

Managing & Disabling Cookies:

You can choose to disable or block cookies through your browser settings at any time. However, disabling essential cookies may affect the functionality of our website and prevent you from completing purchases online.

8. Your Legal Rights (UK GDPR)

Under UK data protection law, you have specific rights regarding your personal data:

• Right of Access: You have the right to request a copy of the personal information we hold about you.

• Right to Rectification: You may request that we correct inaccurate or incomplete data (e.g., updating your address or contact details).

• Right to Erasure ("Right to be Forgotten"): You can request the deletion of your personal data, subject to legal obligations requiring us to retain financial and transactional records.

• Right to Opt-Out: You can unsubscribe from marketing emails or SMS at any time by clicking the "unsubscribe" link in our emails or contacting us directly.

9. How to Contact Us or File a Complaint

If you have questions about this Privacy & Cookie Policy, wish to exercise your rights, or have a complaint regarding how your data is handled, please contact our team:

• Registered Company Name: 1 Wellington Place Limited

• Trading Name: Shush London

• Store Address: 1 Wellington Place, St John's Wood, London, NW8 7PE

• Email: info@shushlondon.uk

• Store Telephone: +44 (0)20 7483 0688

• Store Mobile: +44 (0)7538 037831

If you feel your data concern has not been resolved satisfactorily, you have the right to raise a concern with the UK supervisory authority: Information Commissioner's Office (ICO) at www.ico.org.uk.