PRIDE NEVER GOES OUT OF STYLE

As London lights up with joy, colour, and unapologetic self-expression, we’re celebrating Pride in style. London Pride is more than a party – it’s a powerful movement rooted in protest, driven by love, and dressed to express.

A BRIEF HISTORY OF LONDON PRIDE

London’s first official Pride march took place in 1972 – just five years after the decriminalisation of homosexuality in England and Wales. Inspired by the Stonewall uprising in New York, the event was a bold, beautiful act of defiance. From a few hundred brave individuals to over a million attendees today, Pride has grown into one of the most vibrant celebrations of LGBTQ+ identity in the world – and fashion has always played a starring role.

LGBTQ+ DESIGNERS WHO SHAPED STYLE & BROKE BOUNDARIES

The fashion world has long been a canvas for queer creativity, and some of the most powerful voices in style belong to LGBTQ+ designers who have redefined beauty, gender, and glamour.

To celebrate Pride, we’ve curated a dazzling collection of preloved pieces from these incredible designers. From statement jackets to red carpet-ready heels, these finds are all about self-expression, confidence, and joy.

💛 Shop the edit now – and wear your Pride in style.

GIANNI VERSACE
Gianni Versace’s legacy is one of unapologetic luxury and queer celebration. He surrounded himself with bold personalities, embraced flamboyance, and created a brand that oozes sensuality and strength. His work didn’t just dress the body – it honoured it.

 

ALEXANDER McQUEEN
McQueen’s shows were never just fashion – they were art, performance, and protest. Openly gay and fiercely independent, his designs explored identity, pain, power, and beauty. Few designers have left such an emotionally resonant mark on the industry.

HARRIS REED (NINA RICCI)
Known for pushing gender boundaries, Harris Reed brings a romantic, theatrical flair to the storied house of Nina Ricci. As a queer, non-binary designer, Reed is redefining femininity and masculinity on the runway – with dramatic silhouettes and storytelling pieces that invite everyone to express their truest selves.

MARC JACOBS
Marc Jacobs has always been a champion of individuality, often using his platform to celebrate LGBTQ+ icons and disrupt convention. With a personal style that’s as playful as his designs, he continues to challenge fashion norms with humour, honesty and flair.

J.W. ANDERSON
Jonathan Anderson blends masculine and feminine energy seamlessly, both at Loewe and in his own label. His work celebrates fluidity and freedom, giving wearers permission to dress without limits.

MICHAEL KORS
Michael Kors’ designs may scream classic American glamour, but his influence runs deeper. As an openly gay designer who built a global empire, Kors has always promoted confidence, optimism, and accessibility in fashion – helping everyone feel like the best version of themselves.

 

At Shush, we believe great fashion should tell a story – and what better way to celebrate Pride than by wearing pieces from designers who’ve shaped culture, broken boundaries, and championed self-expression? Shopping preloved isn’t just a style choice – it’s a sustainable one too. Discover our curated Pride edit and find something bold, beautiful, and truly you – all with a little less impact on the planet.

💛 Shop preloved. Wear with pride.