Bag Yourself Profit: Our Guide to Stylish Investments

Buying a designer bag isn't just a style statement - it can also be a smart financial move. At Shush, we’ve always known that quality fashion never goes out of style. But some bags go one step further: they *appreciate* in value over time, making them as desirable to collectors as they are to fashion lovers.  

If you’ve ever wondered whether that Chanel flap bag or Hermès Birkin is worth the splurge, we’re here to tell you - yes, it just might be one of your most secure and beautiful investments.

Let’s break down which designers are holding - and even increasing - their value in today’s market.

HERMÈS: THE GOLD STANDARD OF INVESTMENT BAGS

No surprises here: Hermès is the uncontested queen of value retention. The Birkin and Kelly bags are often referred to as "wearable assets" and are notoriously hard to come by - even with money to spend. That scarcity, combined with impeccable craftsmanship and celebrity cachet, makes them incredibly sought-after on the resale market.

In fact, certain Hermès bags have outperformed gold and the stock market in recent years. Limited editions, rare colours, and exotic leathers can see their value rise year-on-year.

At Shush, we occasionally receive Hermès gems - and when we do, they don’t hang around for long.

CHANEL: TIMELESS, ELEGANT - AND GAINING VALUE FAST

Chanel's Classic Flap Bag is a fashion icon, and it’s also one of the most dependable pieces for value growth. Chanel’s consistent price increases (often once or twice a year) have made this bag a genuine investment. If you bought one ten years ago, it’s likely worth double - if not more - today.

Vintage Chanel bags are particularly popular right now, with collectors seeking the quality of the earlier designs, often with 24k gold-plated hardware and buttery lambskin leather.  

Other Chanel pieces holding their value include the Trendy CC Bag and the Boy Bag. And remember, Chanel bags never go out of style - they simply become harder to find.

LOUIS VUITTON: ICONIC MONOGRAMS AND RISING STARS

Louis Vuitton bags are some of the most recognisable in the world - and while they’ve always had strong resale value, certain styles have become particularly collectable. The monogram travel pieces are highly sought-after. Plus, Speedy, Noé, and Pochette Accessoires are now vintage icons in their own right.

Limited edition collaborations and seasonal drops also tend to gain traction among collectors. If you’ve got a LV piece in pristine condition, it’s worth keeping a close eye on resale prices - and of course, shopping preloved lets you skip the waitlists and premium prices.

GUCCI, DIOR & CELINE: DESIGNER BAGS ON THE RISE

While Chanel and Hermès often dominate the headlines, other brands are making quiet comebacks - and rising in value along the way.

- Dior's Saddle Bag and Lady Dior styles have both seen a revival, thanks to nostalgic Y2K trends and celebrity wear.
- Celine bags from Phoebe Philo’s era (think Box Bag or Luggage Tote) are now cult collectables.
- Gucci's Jackie and Bamboo bags have gained new popularity with modern reissues that pay tribute to their heritage.

Preloved versions of these bags are in high demand - and often more beautifully made than the latest releases.

TIPS FOR INVESTING IN DESIGNER BAGS

Thinking of investing? Here’s what to look for:

✅ Condition matters. Bags in excellent or unused condition hold their value best.  
✅ Original packaging - dust bags, authenticity cards, receipts - can increase resale value.  
✅ Stick with the classics. Neutral colours and timeless silhouettes are always in demand.  
✅ Buy what you love. A great investment is one you’ll wear and enjoy - not just lock in a cupboard.

DISCOVER YOUR NEXT BIG CATCH AT SHUSH

At Shush, we believe in fashion that lasts - and looks good doing it. Whether you’re hunting for a Hermès Holy Grail or your first Chanel treasure, our hand-curated edit of preloved luxury bags includes styles with serious investment potential.

Come browse our latest arrivals in store or online and secure a piece of fashion history - sustainably.

Because smart investments can come with a gold chain strap and look amazing on your arm.