COCO CHANEL: TIMELESS STYLE, SMART INVESTMENT
There are few names in fashion as iconic as Coco Chanel. On what would have been her birthday this August, we’re raising a glass (and a quilted flap bag) to the woman who revolutionised womenswear and gave us some of the most coveted luxury pieces of all time.
From Humble Beginnings to Haute Couture Powerhouse
Born Gabrielle Bonheur Chanel in 1883, Coco Chanel’s journey to fashion royalty was anything but ordinary. Orphaned as a child and raised in a convent, she learned to sew from the nuns - a skill that would eventually change her life (and all of ours).
In 1910, she opened her first boutique in Paris at 21 rue Cambon, initially selling hats under the name ‘Chanel Modes.’ But it wasn’t long before she turned her eye to clothing, designing simple, elegant pieces that liberated women from the constraints of corsets. Her jersey dresses and relaxed tailoring were revolutionary at a time when opulence and formality ruled.
By the 1920s, she had transformed the fashion landscape, introducing the world to her now-iconic Chanel No. 5 perfume, the little black dress, and the timeless Chanel suit. Her designs became the epitome of effortless French chic—an aesthetic that endures more than a century later.
Why Chanel’s Legacy Is Stronger Than Ever
Today, the House of Chanel continues to dominate the world of luxury fashion, with creative directors like Karl Lagerfeld and now Virginie Viard keeping Coco’s vision alive while modernising for new generations. From couture collections to accessories, each piece embodies craftsmanship, elegance, and exclusivity.
Chanel bags, in particular, are more than accessories - they’re cultural icons. The Classic Flap Bag, the Boy Bag, and the Chanel 19 remain some of the most sought-after pieces on the resale market, often commanding higher prices year after year.
The Investment Value of Chanel
Here’s the best-kept secret of the style elite: Chanel is not just fashion - it’s finance. With regular price increases by the fashion house and limited availability of certain styles, classic Chanel bags have proven to appreciate over time. Whether it’s a vintage lambskin double flap or a bold tweed Boy Bag, these pieces are more than just wardrobe staples; they’re assets.
And let’s not forget the timelessness factor. Chanel’s designs never date. You can wear a vintage 90s flap bag or a brand-new 2025 release and still look utterly current. That’s the power of Coco’s vision - style that transcends trends.
Our Chanel Top Picks:
Celebrate Coco’s birthday with a little (or big) Chanel indulgence. These are our handpicked investment pieces that promise to hold their value and elevate any outfit.
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